Britannia launches WhatsApp-based Store Locator

Send a message BRIT on WhatsApp and by following instructions, you will be able to interact with the Britannia Store locator. With this new feature of, store locator, you will be able to find the range of products available in the nearby stores.

Packaged foods company Britannia Industries announced the launch of WhatsApp-based 'Store Locator' service for its customers to help them find its range of products in nearby stores during the lockdown. Under the service, which has been launched across the country, a GPS-based chatbot publishes a list of stores near the consumer's current location that have been recently serviced by the company, said Britannia in a statement and tweeted

A consumer can interact with Store locator by sending a message 'BRIT'on WhatsApp4071012222and follow the instructions.

Britannia launches WhatsApp-based Store Locator

"The technology solution has been built to swiftly respond to the surge in consumer demand and the consumers' increasing need to find the range of Britannia products at close proximity to where they reside," the company said.

Commenting on the development, Britannia Industries Managing Director Varun Berry said the high degree of familiarity of WhatsApp among the Indian consumers has made it an ideal platform to reach a wide demographic of consumers.

"Given the ongoing lockdown, our teams are constantly innovating to ensure high accessibility to our products, across geographies and town classes. The WhatsApp Chatbot is one such timely solution built to help consumers discover our products in their neighborhood," said Berry.

During the Lockdown, several FMCG makers are trying to reach the customers and even to deliver the goods at their door step through app-based online aggregators Earlier this month, Britannia had announced to partner Dunzo, an online delivery platform, to deliver its range of essential products which includes biscuits and dairy whitener, among others to its consumers.

(Inputs from PTI)