National

By ETV Bharat English Team

Published : Jun 10, 2024, 3:09 PM IST

Updated : Jun 11, 2024, 7:13 AM IST

ETV Bharat / technology

World Wide Developers Conference | Focus on Apple's Entry into Artificial Intelligence

World Wide Developers Conference |  Focus on Apple's Entry into Artificial Intelligence
File photo of Apple Company Logo (Getty Images)

Apple's annual World Wide Developers Conference to be held on Monday is expected to herald the company's move into generative artificial intelligence, marking its late arrival to a technological frontier that's expected to be as revolutionary as the invention of the iPhone.

The widely anticipated display of AI to be embedded in the iPhone and other Apple products will be the marquee moment at an event that traditionally previews the next version of software that powers the company's hardware lineup.

True to its secretive nature, Apple hasn't provided any advance details about Monday's event being held at the company's Cupertino, California, headquarters.

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Bringing more AI into the iPhone, in particular, will likely raise privacy issues — a topic where Apple has gone to great lengths to assure its loyal customer base that it can be trusted not to peer too deeply into their personal lives.

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"Kicking off #WWDC24 in the best way possible -- meeting with student developers who won our Swift Student Challenge. It’s amazing to see their creativity and determination on full display," Cook wrote in a post on X.

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Last Updated : Jun 11, 2024, 7:13 AM IST

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