San Francisco: As Apple CEO Tim Cook greeted first customers of the $3,499 mixed reality (MR) headset Vision Pro, he realised some of them even had tears in their eyes as they either bought the device or tried it out for the first time.
Cook arrived at Apple’s Fifth Avenue store in New York City to greet the customers on the first day of the sale of the much-anticipated headset. "What a thrilling morning celebrating the launch of Apple Vision Pro at Apple Fifth Avenue! The era of spatial computing has arrived,” Cook posted on X, with some images from the NYC store.
“Seeing people’s reactions to trying Apple Vision Pro for the first time today was wonderful. Some people had tears in their eyes! Our mission is to enrich people’s lives, and I could feel that happening in real time. What a day,” Cook further posted.
Apple let people see the demo of the headset at its stores on a first-come, first-served basis. The company also allowed customers to reserve time for a demo starting on Monday, February 5. The tech giant has announced more than 600 apps and games designed for Apple Vision Pro headset.
Spatial experiences Vision Pro can transform any room into a personal theatre for sports, TV shows, and films; unlock new ways to collaborate, create, and view digital content; and transport users to stunning gameplay environments and exciting new places.
"With more than 600 new spatial experiences to explore in the all-new App Store, alongside more than 1 million compatible apps across iOS and iPadOS, users can discover a wide array of apps that expand the boundaries of what’s possible,” said Susan Prescott, Apple’s vice president of Worldwide Developer Relations.