Hyderabad: Continuing its tradition of Valentine's Day banter, Jio has once again extended an unexpected invitation on Valentine's Day urging the Airtel 'Ex'stream' users to "switch to love" implying moving on to JioAirFiber.
The telecom company, Airtel didn't hold back and replied to the playful social media rivalry between the two companies. Airtel posted a photo that read, "Sab kuch try karo, Phir Sahi Chuno". The post had the caption "Just saying!".
In a bold and witty move, Jio's tweet cleverly employs love language, suggesting that home is where JioAirFiber resides. The tweet, directed at Airtel users, humorously advises not to ignore the 'RED' flags in their relationship, nudging them to move on from their 'Ex'-stream and opt for Jio's services.
By adding a direct contact number and playful hashtags, Jio has added a personal touch to the challenge, inviting users to reconsider their network provider in favor of Jio. This isn't the first time Jio has used Valentine's Day to make a statement. Last year, amidst talks of 5G, Jio urged users to choose 'True' love over settling for a 'Plus' one, further highlighting the company's knack for blending romance with rivalry.