National

ETV Bharat / offbeat

World Day For Audiovisual Heritage: Raising Awareness About The Significance Of AV Documents

World Day for AV Heritage, as declared by the UNESCO, is celebrated on Oct 27 to raise awareness about the audio-visual heritage and safeguard it.

Representational image
Representational image (Getty Images)

By ETV Bharat English Team

Published : 4 hours ago

Hyderabad: UNESCO has declared October 27 as the World Day for AV Heritage to raise awareness of the significance of AV documents and to draw attention to the need to safeguard them. Every year, activities are organized by different institutions worldwide around a theme to drum up interest in the event. Audiovisual archives tell us stories about people’s lives and cultures from all over the world. They represent a priceless heritage which is an affirmation of our collective memory and a valuable source of knowledge since they reflect the cultural, social and linguistic diversity of our communities. They help us grow and comprehend the world we all share. Conserving this heritage and ensuring it remains accessible to the public and future generations is a vital goal for all memory institutions as well as the public at large.

What is Audiovisual Heritage?

Preserving this heritage and making it accessible to the public and future generations is a paramount objective for memory institutions and society as a whole. To further this goal, the UNESCO Archives has initiated the project “Digitizing our shared UNESCO history”. This project is dedicated to preserving and sharing historical records and audiovisual materials related to UNESCO’s mission and activities, thus ensuring that this vital part of our global heritage remains available and meaningful to all.

Moreover, World Day provides an opportunity for UNESCO’s Member States to assess their efforts in implementing the 2015 Recommendation Concerning the Preservation of, and Access to, Documentary Heritage, Including in Digital Form. This annual event is a reminder of the importance of preserving and accessing audiovisual documents for future generations and ensuring the safeguarding of our cultural heritage.


Background

Many sound recordings, moving images and other audiovisual material are lost because of neglect, natural decay and technological obsolescence. Organizations such as UNESCO felt that more audiovisual documents would be lost if stronger and concerted international action was not taken. A proposal to commemorate a World Day for Audiovisual Heritage was approved at a UNESCO general conference in 2005. The first World Day for Audiovisual Heritage was held on October 27, 2007.

The World Day for Audiovisual Heritage aims to raise general awareness of the need for urgent measures to be taken. It also focuses on acknowledging the importance of audiovisual documents as an integral part of national identity.


History of World Day for Audiovisual Heritage

The World Day for Audiovisual Heritage (WDAH) is a commemoration of the adoption, in 1980 by the 21st General Conference, of the Recommendation for the Safeguarding and Preservation of Moving Images. The World Day provides an occasion to raise general awareness of the need to take urgent measures and to acknowledge the importance of audiovisual documents. But it was the 33rd session of UNESCO’s General Conference in which 33C/Resolution 53 was adopted to proclaim 27 October as World Day for Audiovisual Heritage.

The World Day for Audiovisual Heritage commemorates the UNESCO Recommendation on the Safeguarding of Moving Images adopted on 27 October 1980 in Belgrade. The very first film added to the UNESCO Memory of The World Register in 2001 was the science fiction film Metropolis (Germany 1927). In 2005, the first documentary films were inscribed in the Memory of the World Programme, among these were the films of the brothers Lumière (France) and the Audiovisual documents of the International antinuclear movement “Nevada-Semipalatinsk” (Kazakhstan).


Significance of the World Day for Audiovisual Heritage

The day is important because it encourages professionals to preserve their work in spite of various social, economic, political, technical, and other factors that could jeopardize the protection of audiovisual heritage. These risks could include things like chemical deterioration, neglect, and outdated technology.

It serves as a reminder to the younger generation to remember our history as we move forward in the digital era. The day's goal aligns with the 1992 launch of UNESCO's Memory of the World Project, which aims to fully protect and recognize cultural values and customs while ensuring that everyone can access them without any obstacles.


Facts about World Day for Audiovisual Heritage

The day highlights and tells the stories of people and cultures from around the world, bringing with it the invaluable legacy of audiovisual documents.

The day's goal is to raise awareness among people worldwide about the importance of preserving and protecting priceless audio-visual assets for coming generations. In the age of digitalization, practically every important aspect of life is becoming digital, especially for the younger generation.

In light of this, World Day for Audiovisual Heritage serves as a reminder that, despite our ability to move forward, it is crucial to preserve and ensure that our legacy is not lost.

Every year, the day is celebrated with a different theme all over the world. In 2021, "Your Window to the World" was the theme. Since these audiovisual sources offer a window to the world through documentary heritage objects, the theme is still relevant today.

A major project for the Coordinating Council of Audiovisual Archives Associations (CCAAA) and UNESCO is the World Day for Audiovisual Heritage.


What Do People Do?

  • Contests to raise awareness of the World Day for Audiovisual Heritage, like a logo competition.
  • Local programs are coordinated by governments, television or radio stations, audiovisual societies, and national film archives.
  • Public talks, conferences, and panel discussions on the value of conserving significant audiovisual records.
  • Special showings of films.

Read more:

  1. International Dwarfism Awareness Day: Awareness For Achondroplasia, A Bone Growth Disorder
  2. International Day of Diplomats 2024: Honoring the Guardians of Global Peace

ABOUT THE AUTHOR

...view details