This was the year when we started carrying sippable Stanley cups like they were status symbols, and learned that gut health might just be the answer to everything. Especially in India, a country where turmeric has always been in your grandma’s pantry but is now also in your latte, 2024 was a banner year for health and wellness. While some went fully vegan, many embraced flexitarianism (a diet that emphasizes plants but allows occasional indulgences in meat or dairy).
Let’s take a look at some of the most fascinating trends that captured our imaginations.
Gut Health Revolution
Indians finally embraced probiotics and prebiotics in 2024. From kombucha startups in Mumbai to probiotic-rich chutneys in Bengaluru, “gut health” became the buzzword of the year. Studies linked a happy gut microbiome to everything from better immunity to improved mental health, making it the ultimate multitasker. Homemade dahi, of course, remained undefeated but new-age fermented foods like kimchi, kefir and miso made their way into urban kitchens faster than you could say lactobacillus acidophilus.
Biohacking Caught On
If you thought health trends couldn’t get more futuristic, enter biohacking. In our nation, this movement took on a uniquely local flavour, combining high-tech gadgets with ancient wisdom. Think wearable devices that track your sleep cycles paired with Ayurvedic detox plans. Urban wellness warriors experimented with intermittent fasting apps and red-light therapy, while rural health startups advocated for yoga and circadian rhythm alignment. The result was a curious blend of cutting-edge science and age-old practices.
Millets Went Mod
Designated as the International Year of Millets by the UN, 2024 saw the humble millets skyrocketing to superfood stardom in India. Long overlooked in favour of rice and wheat, millets like jowar, ragi and bajra are now popping up in everything from breakfast cereals to fine-dining menus. They’re gluten-free, rich in fibre, and resistant to drought (a trifecta of modern dietary and environmental concerns). It turns out, your ancestors were onto something when they made bajra rotis a staple. Who knew that the grain you scoffed at in your school lunchbox would one day headline health blogs worldwide?