Hyderabad:As 2024 draws to a close, the year has been a reminder to filmmakers and audiences alike that hype alone cannot guarantee success at the box office. In an era where star power, grand budgets, and pan-Indian releases are expected to be the recipe for hits, this year has shown that audiences are more judicious than ever. They are no longer swayed by the promises of big budgets, popular actors, or sweeping marketing campaigns. Instead, audiences are demanding substance, and they have mercilessly rejected films that failed to live up to their promises, no matter the scale.
The year 2024 saw several high-budget films faltering at the box office, despite being backed by major stars and extensive promotional efforts. In a year when the film industry expected to break records with mega-projects, some films proved that even the most hyped releases are no guarantee of success. From the much-anticipated Indian 2 to Sarfira, Veda, Crakk, Ulajh, Khel Khel Mein, and Auron Mein Kahan Dum Tha, many of the year's biggest releases failed to recover their huge production costs. Here is a look at the five major disappointments of 2024:
Maidaan
Directed by Amit Ravindernath Sharma, Maidaan was one of the most anticipated films of 2024. The sports drama, starring Ajay Devgn in the lead role, is based on the life of Syed Abdul Rahim, an iconic football coach credited with shaping Indian football in the 1950s and 60s. With a reported budget of Rs 250 crore, the film was expected to not only appeal to sports enthusiasts but also to carry the weight of Devgn's star power. Released during Eid, a time when Bollywood releases typically enjoy strong box office runs, the film seemed poised for success.
However, despite positive reviews for its emotional storytelling and Devgn's performance, Maidaan failed to deliver at the box office. The film struggled to attract audiences, earning a disappointing Rs 52 crore in India and around Rs 68 crore globally, as per media reports. With a production cost of over Rs 200 crore, Maidaan incurred massive losses, forcing the makers to release it on OTT platforms soon after its theatrical release.
Bade Miyan Chote Miyan
Another film that turned out to be a major disappointment this year was Bade Miyan Chote Miyan, starring Akshay Kumar and Tiger Shroff. The action-comedy, directed by Ali Abbas Zafar, was expected to capitalise on the star power of both actors, with Kumar's massive fan following and Shroff's action-packed appeal. The film also boasted a lavish budget of Rs 350 crore, which led to massive expectations. Released during the festive Eid period, it seemed like a sure-shot success at the box office.
However, the film grossed only Rs 60 crore, an underwhelming figure given its humongous budget. Despite being promoted as a high-octane entertainer, Bade Miyan Chote Miyan failed to engage the audience. The film's weak storyline and lack of strong performances were major points of criticism.