Hyderabad: The latest advertisement for Apple's new iPhone has sparked widespread disappointment, igniting an online debate. Bollywood actor Hrithik Roshan and director Karan Johar, along with British actor Hugh Grant and filmmaker Asif, have also reacted to it now. They took to their respective social media platforms to express their disapproval.
Taking to Instagram Story, the Fighter actor shared his thoughts, labelling the new Apple ad as 'sad and ignorant'. He wrote, "How sad and ignorant is the new Apple ad." Karan Johar also took to his IG Story and wrote, " An apple a day ....does nothing I say!" Hugh Grant, meanwhile, condemned the advertisement, stating, "The destruction of the human experience. Courtesy of Silicon Valley."
British filmmaker Asif also joined in the controversy, slamming the commercial for its perceived disrespect towards artists and creators. He wrote, "Like iPads but don't know why anyone thought this ad was a good idea. It is the most honest metaphor for what tech companies do to the arts, to artists musicians, creators, writers, filmmakers: squeeze them, use them, not pay well, take everything then say it’s all created by them."