Hyderabad: Filmmaker Blessy's recently released film Aadujeevitham aka The Goat Life, starring Prithviraj Sukumaran in the lead role, has completed a week in theatres. The movie had a strong opening at the box office, especially on its first Sunday, but it seems to have lost momentum domestically by the seventh day.
According to a report by industry tracker Sacnilk, the survival drama earned Rs 3.82 crore in India on Wednesday, marking its lowest earnings to date. This brings the total collection of the film to Rs 43.92 crore. On the seventh day, the Malayalam version had an occupancy rate of 38.86 per cent, while the Tamil and Telugu versions had 15.90 per cent and 10.28 per cent, respectively.
The makers announced through their official Twitter account that the film could earn Rs 50 crore globally within the first four days of its release. Prithviraj Sukumaran's astonishing physical transformation for the role and the 15-year-long dedication of the entire crew to fulfil director Blessy's project have sparked discussions in the Indian film industry.