As India celebrates Dhanteras, gold has once again taken centre stage, attracting buyers despite its soaring prices. If you’re wondering why gold remains such a sought-after investment, especially during times of economic uncertainty, you’re not alone. Gold is considered a “safe haven” and a cornerstone of wealth preservation in India, and this year’s Dhanteras trends reveal why.
Gold As A Safe Haven
In financial terms, a “safe haven” is an asset that retains or increases its value during times of economic downturn, inflation, or geopolitical tensions. When investors panic, they look for something they can trust, in other words, a hedge against financial instability. Gold has historically been that asset.
Anuj Gupta, Head Commodities & Currencies, HDFC Securities, told ETV Bharat that gold serves as a financial safety net, not just for individuals but for nations as well. “Many fund managers around the world prefer to invest in gold or dollars because these are seen as stable, universal currencies. The United States holds the largest gold reserves, around 9,000 tonnes. When the dollar weakens, people often turn to gold as a safe haven, using it to protect against inflation and uncertainty. Gold is unique in that it can be used anywhere, making it a truly global currency,” he said.
Unlike paper currency, which can be devalued, or stocks, which fluctuate wildly, gold is universally valued and has intrinsic worth that doesn’t depend on any single economy. It’s tangible, limited in supply, and holds value across generations and cultures. India’s relationship with gold is one of reverence and tradition, but it’s also a savvy investment mindset. According to the World Gold Council, Indians purchased approximately 774 tonnes of gold in 2023 alone, with over 40% of that being bought during the Diwali season. Gold’s universal appeal and its role as a wealth protector make it a popular choice during Dhanteras.
Dhanteras 2024 Gold Surge
In 2024, gold prices have continued to soar due to several global factors including inflation, rising interest rates, and geopolitical tensions. Yet, if one looks at Dhanteras trends, buyers are still flocking to buy gold, even at a premium. Saiyam Mehra, Chairman of the Gems and Jewellery Council affirms that gold prices are on a continuous rise. He projects that in the next five years, the price could hit ₹3,00,000 per 10 grams. He said, “Not only do people enjoy the satisfaction of wearing gold but also see their investments appreciate over time. This year, gold sales during Dhanteras and Diwali are anticipated to reach ₹16,000 crores, with 75% coming from jewellery sales and 25% from coins and gold bars. This makes gold investment an appealing opportunity for many.”
Inflation and economic instability:Inflation has been hitting global economies hard, and India is no exception, with inflation peaking at over 7% in certain months this year. When inflation rises, the purchasing power of cash erodes, making investments in traditional assets like savings accounts or bonds less attractive. In such an environment, gold acts as a hedge. People are buying gold this Dhanteras because they see it as protection against the declining value of money.
Geopolitical tensions and market volatility:Political instability, particularly in global markets, has also been a significant factor in driving up gold prices. India, being a major importer of gold, saw gold imports rise to $34 billion last year, reports Reuters, as investors sought safe assets amidst the world’s geopolitical uncertainties.
Supply chain and production constraints:On the supply side, mining disruptions, environmental regulations, and geopolitical factors have impacted global gold production. With limited supply, the demand for gold during Dhanteras has only added upward pressure on prices. This scarcity adds to gold’s allure as it becomes an even more exclusive asset to own.